The Huffington Post Essay Example for Free

The Huffington Post Essay Introduction I. Open with Impact (Visualization and imagery will be used to tell an impactful story using pathos/emotional appeal. Then state a fact/statistic immediately following the story to persuade the audience using logos/logic. ) We’re getting to those last few weeks of the term; tests piling up and it seems we just have no time for anything but school. Picture this: All weekend long you’re studying for that very important final you have to take on Monday which could easily be your chance to pass the class. You get your good night’s sleep, and you’re feeling great in the morning but you realize you woke up a little bit later than usual. You skip that apple and orange juice on the way out and just head straight to class. You jump straight into the test and halfway through, your stomach starts roaring. You’re starving, you can’t concentrate on the test, you can’t recall any of the things you studied about that whole weekend. You try to finish your test as best you can and you walk out of class knowing you ended up with the grade you know you don’t deserve. II. Thesis statement (Parts 1 2) A recent survey done by the NPD group, the leading market researcher in North America, found that 31 million people choose to not eat breakfast at all. Many people skip that apple and I’m here to tell you about why breakfast can be the most important choice you make in the morning. III. Connect with Audience IV. Preview: I’ll be talking about A. The myths and excuses on why people skip breakfast B. How eating breakfast has a correlation with your grade C. The possible outcomes of skipping breakfast constantly. The first thing I’ll be talking about are the misconceptions and the usual excuses for skipping breakfast. Body I. Main point (Inoculation) Misconceptions and excuses of skipping breakfast breakfast MythFact 1. It’s not that important! 1. A good breakfast provides the nutrients to start your day right. It can help you stay awake and have the energy to get through the morning. 2. Might gain weight! 2. According to WebMD, they say that eating breakfast can actually can help you reach and maintain healthy weight. Can help control appetite and you’ll be eating food when you can best burn the calories 3. No time! 3. How long does it really take to eat a bowl of cereal. Make toast while you’re getting ready to head out and eat it on the way. Some breakfast is better than none. Now that you’ve heard the misconceptions on skipping breakfast, I’ll be talking to you guys about how breakfast can correlate with your grade in class. II. Main point (Graph) Researchers conducted a study at a community college in Texas where they examined the link between eating breakfast and how it affects test scores. A. The students who ate breakfast scored better on the test than those that didn’t. Now I’m not trying to say studying isn’t a big part of doing well in class, what I’m trying to say is that†¦ B. After waking up in the morning, the body needs a fresh supply of glucose or blood sugar which is the brain’s basic fuel. Without it our brain simply doesn’t work as well as it should. People have a harder time understanding new information, attention spans significantly drops and they just don’t remember things well. C. So, bottom line. Eating breakfast can help you do better in school. Now that I’ve shown why you should eat breakfast, I’ll be talking about why you shouldn’t skip it. III. Main point A. Skipping breakfast can hurt your GPA. I know when I skip breakfast, rather than paying attention to the lecture, I doze off and daydream about what I’ll be getting at chipotle later. B. Not only that, your metabolism rates are lower when you skip breakfast. And since you’re starving yourself till lunch, you’re more prone to binge eating and making those unhealthy food choices. So people that want to lose weight, shouldn’t skip breakfast at all. C. And lastly, people that skip breakfast are missing out on bacon and pancakes To end my presentation, I just want you guys to answer these two questions Conclusion I. Call to Action A. Who here is coming with me to Denny’s and ordering that Grand Slam right after class? B. Who here is going to start thinking about not skipping breakfast in the mornings and putting it as one of your priorities sometime soon? â€Å"Thank you. † References: 1. Aubrey, Allison, Roseanne Pereira, and Marc Silver. A Better Breakfast Can Boost a Childs Brainpower. NPR. NPR, 31 Aug. 2006. Web. 01 Dec. 2012. http://www. npr. org/templates/story/story. php? storyId=5738848. 2. Polis, Carey. 31 Million Americans Skip Breakfast Each Day. The Huffington Post. TheHuffingtonPost. com, 11 Oct. 2011. Web. 01 Dec. 2012. http://www. huffingtonpost. com/2011/10/11/31-million-americans-skip_n_1005076. html. 3. Zelman, Kathleem M. Importance of Healthy Breakfast: Why Skipping Is Harmful. WebMD. WebMD, 03 Jan. 0000. Web. 01 Dec. 2012. http://www. webmd. com/food-recipes/most-important-meal.

Effects Of Consumerism In The 21st Century Marketing Essay

Effects Of Consumerism In The 21st Century Marketing Essay The term consumerism denotes an economic and a social order, whose objective is to encourage the purchase of goods and services, in a large amount. Consumerism is part of the media culture, and is associated with Thorstein Veblen, who criticizes extensive consumption. Veblen keenly observed the middle class of the twentieth century, and denotes that there level of consumption increases towards the end of the twentieth century. Their consumption behavior reflected materialism (Close, 24). On this note, consumerism during the 21st century has led to the rise of materialism, and this is most notable in the technology sector. Materialism in the technological sector is depicted by an increase in the sales of technological gadgets, such as mobile phones, personal computers, compact disk players and other electronic devices. Companies producing these gadgets are known to make millions of dollars in terms of profitability, and an example includes Apples, and Samsung electronic companies. These companies further accelerate the notion of materiality by improving the quality of their products, to carter for completion that emanates from the companies technological companies. There is an increase in companies producing these gadgets, because of a higher demand. This is only precipitated by the concept of materialism (Hoyer, 41). In the American consumer culture, there is a shift from the moral values of spirituality, communalism, and integrity while consuming the products of a company, or an organization. People now focus on competition and disconnection. On this note, our consumer behaviors depict us as materialistic individuals. In relation to competition, an individual will look at what another person has, and strife to buy the same gadget, or a different gadget. People compete with each other, not because they need the product, but to show their competitors that they can afford the same gadget. This is also an aspect of materialism, and it does not support the moral values on consumption. In the 21st century, business organizations initiate policies that will make their products attractive to famous personalities, because they greatly influence the reception of their products at the market. For instance, business organization will pay millions of dollars to sports leading sports personalities, and famous musicians, for purposes of marketing their products. Players like Michael Jordan, Tiger Woods and David Beckham have made millions of dollars, just endorsing the products of various companies. As a result of their endorsements, the products of these companies, have managed to penetrate their target markets. On this note, consumers purchase these products, for purposes of having a feeling of instant gratification. This is called an aspect of emulation. People strive to emulate those of a higher status than them. The poor strive to live like the rich, and the rich strive to live and behave like the famous. The consumption behavior of man during the 21st century has shaped him into an individualistic person. Individualism is seen on the corporate sector, at the same time it is depicted on a person himself. For example, producing and consuming commodities result to the extraction, and use of the natural resources. Factories create products from natural resources, and during the process of production, they exert toxic wastes. Using the commodities produced, especially the technological commodities, they emit carbon, which is responsible for eroding the environment. These companies do not want to change their policies and they continue with their productions, with minimal or no measures to reduce the emissions of carbon (Kanner, 51). They do not care on the effects of their productions to the environment. On the side of consumers, they need to boycott the products of companies that do not put in place environmental policies that will ensure the protection of the environment. One argument is that consumers need the products; this argument is not convincing because there are many companies which may be producing the product, and at the same safeguarding the environment. The only reason that emanates from the consumers in regard to this is individualism. The consumers only care for themselves, and not the future generations who will benefit from the various environmental measures that consumers can help to initiate. Consumerism creates the tendencies of narcissism (Steckstor, 27). Narcissism refers to a tendency whereby a person feels he or she is better than the other person . A Narcissist does not care for anyone else, apart from himself, and he or she usually seeks attention. The rise of consumerism in the 21st century has accelerated this notion of Narcissism. This is because of the production of various luxuries, and unnecessary materialistic goods which trade at the markets. These products act as a social mechanism, which place people into classes. For instance, the type of a person might judge the social class of another person through the type of car the person drives. For instance, an individual driving a Mercedes Benz might look down upon an individual with a Toyota cab. On this note, some people develop relationship with products, with the belief that they are a substitute for a good human relationship. This creates a concept of cultural hegemony, whereby a person believes that, because he or she has a certain product, he or she is better than those who do not have such kind of products. The 21st century notion of consumerism has made men and women to possess a dominant nature in the society. According to research, mankind is consuming more than 30% of what the environment within their surroundings produces (Solomon, 37). According to this research, countries which consume more than what they can produce, look for ways and means of filling in the deficit, by depleting the resources of other states (Solomon, 23). Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s why States like China, engage other countries in the globe, for purposes of looking for energy to satisfy their needs. United States of America also imports a majority of its oil from Saudi Arabia, and Nigeria. This is because it does not have sufficient energy to carter for the consumption needs of its citizens. Our Human goals have changed extensively dues to our consumer habits. For instance, in seeking a service, humans will be motivated for what they will get in turn, instead of how they will use the service to benefit the society. A good example, is in the education sector. A person will seek education, for self-gain, instead of seeking to serve the society. A person will acquire a job, basing on the expected salary, and not to serve the organization that employees him. This shift in our mentality has changed the goals of mankind in relation to consumption. The 21st century mankind is impressed by innovative ideas, and products. Man does not just buy a product, because it is on the market, he buys a product based on its technological capacity and ability to satisfy their needs (Kukathas, 18). This is because of the availability of money, made possible through the various opportunities that present themselves at the global economy. For instance, in the 1960s, companies did not care for people with little money to spend. This is because they believed these people did not have the ability to influence the market performance of their products. At the current century, business organizations are forced to seek the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s opinions, ideas and thought concerning their products (Chin, 16). This is because the customer will only buy a product that satisfies his requirements and needs. The 21st century consumer has an ability to bring the downfall of a company, and this is because of the power of the internet and the social media. On this note, the human goal has changed from buying outdated products, to new and innovative products (Steksor, 31). This is proved by the constant innovations and improvements of Apples product, which are well received in the market, and has surpassed Nokia, and Samsung in the smartphones market. The performance of Apples in the market is largely attributed to its innovative tendencies, and this is what consumers look for in a product. The goal of mankind has changed to accumulating money, for buying luxurious products. This is as opposed to accumulate money for purposes of improving the society. Consumerism has made mankind to depend on factories and government institutions to carter for their basic needs, in exchange for money. Men and women, leave other people, such as business entities to carter for the production of these services. Man is so much focused on money, so that he may gain access to as many possessions as possible (Chevalier et al, 21). On this note, he is unable to carter for his basic needs, such as growing food for domestic consumption. Due to this change of human goals, mankind takes other jobs, to supplement his earning, which in turn he or she will use to buy unnecessary luxuries. On this note, men and women waste their times, on jobs that do not challenge their mental capability, just for purposes of buying luxuries. In conclusion, consumerism is an international phenomenon. Purchasing and consumption of goods and services in excess to an individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s capability existed during the eras of the first civilization. This depicts the periods of ancient Rome, Babylon and Egypt. Industrial revolution accelerated the concepts of consumerism. During this period, States in Europe, such as Britain, Belgium, Germany and France sought colonies so that they could provide raw materials for their industries. These colonies were in Africa, and Asia. These countries focused on building their industrial infrastructure through mining, oil production, building of transport and communication networks, and creating effective financial regimes. During this period, these States were able to create enough foods for the people, and workers were exploited by working many hours a day, giving them little time to engage in consumer activities. In United States of America, the concept emerged during the 1920s, with the rise of cheaper goods. This notion is similar to that of Europe and in particular, Britain. In Britain, the rise of cheaper, and excessive good due to industrial revelation lead to the emergence of the consumerism culture. Before the periods of 1920s, Americans struggled to feed themselves, because of the scarcity of money, and limited productions (Gunter, 31). But in 1920s, there was the development of an assembly line that made it possible for production of goods in plenty, and thus led to cheaper production. Factory owners also advertised their products, and the results of this were an awareness of the products in question and their availability. The driving factor in this period was the cost effectiveness of the products in question. This is also the guiding factor in the consumer tendencies of the 21st century. Consumers are guided by the availability of money to spend, and the products to buy.

The World of Chariots :: essays research papers

The World of Chariots Chariot Racing, popular public game in the classical world of ancient Greece and Rome, in which horses pulled a two-wheeled chariot, or small cart, driven by a charioteer. Often the chariot driver stood in the chariot, rather than sitting. A chariot driver cracks his whip to encourage his horses. Chariot racing was a popular pastime in ancient Greece and Rome and was recorded as an event in the ancient Olympic Games. At the ancient Olympic Games, which began in 776 bc, the chariot race was often the first and most spectacular of the events. The course consisted of 12 double laps, nearly 14 km (9 mi) in all. The most important race was for teams of four horses controlled by one driver. The owners of these teams were nobles, and the victory wreaths were awarded to the owners. By the early 7th century bc there were also professional charioteers from the lower classes. Greek chariots were light, two-wheeled vehicles driven with the driver standing up. Accidents were frequent, and emotions often reached a high pitch. Greek lyric poet Pindar, who sometimes wrote victory odes for the owners of winning teams, tells of one race in which 40 teams were entered but only one finished. Chariot racing was a popular theme in Greek art, appearing in sculpture, vase painting, and engravings on coins. Chariot racing in the Roman Empire was significantly different than it had been under the Greeks. Racing stables were distinguished by the color that their drivers and horses wore. Red and white were the older colors, but green and blue gradually eclipsed them, eventually overtaking them entirely. Interest in chariot racing centered on the victory of the color rather than on the skill of the driver or the quality of the horses. Political and even religious importance came to be attached to the colors. Chariot drivers were commoners, freedmen, or slaves who had been professionally trained from boyhood. If successful, their prestige and earnings were tremendous; unlike the Greeks, the Romans regularly awarded monetary prizes. Roman satirical poet Juvenal remarked that a certain charioteer earned a hundred times the salary of a lawyer. Honorary inscriptions in stone recorded many interesting facts about both drivers and horses. The most prized horses came from Libya, Sicily, Spain, Thessaly, Armenia, Parthia, and Cappadocia. A team of four horses controlled by one driver was the most common, although races were run with teams of as many as ten or as few as two horses.

Good and Evil in Tess of the dUrbervilles Essay -- Tess of the dUrbe

Good and Evil in Tess of the d'Urbervilles Though the central action of Tomas Hardy's novel "Tess of the d'Urbervilles" centres on Tess, the other characters are not lacking in interest and individuality. Undoubtedly, Tess's life is marked by two contradictory temperaments, those of the sensual Alec d'Urberville and the intellectual Angel Clare. Both characters are described with artistic detail to show a blend of weakness and strength governed by fate. Both are flesh and symbol complementing the other in the fall and rise, rise and fall again of Tess herself, and both play crucial roles in shaping her destiny. Although Alec is the evil man in Tess's life, he has some good qualities, coming trough us more as a man than Angel does. Alec is tall with a dark complexion, crude red lips and black moustache. There are touches of barbarism in his contour as well as a singular force in his face. Alec feels sexually attracted to Tess from the very beginning and showing to be straightforward with regard to what he wants and how to achieve it, he will do anything to take her. Finally, his dark instincts reveal and taking advantage of Tess's youth and innocence, he seduces her. Although we cannot forgive him for raping Tess, we have to recognise that he is not a complete villain. What he shows is a combination of desire to master her again and a genuine regard for her welfare. He is troubled for his sight of her agonizing labor at Flintcomb Ash, he reacts against society for its cruel treatment of Tess's family and he offers to help her in a variety of ways. Nevertheless, Alec is angry at her ingratitu de and very often taunts her about her missing husband, until in the end Tess kills him. The other man in Tess's life is Angel Clar... ...d on a number of levels: Alec abuses Tess in the flesh but Angel in the spirit; Alec's condemnation of Tess's husband finds its equivalent in Angel's unspoken condemnation of Tess's seducer. Alec returns, Angel doesn't until too late; Alec is in Tess's mind her real husband, while Angel who marries her is not and does not consummate the marriage, at least not, until too late. Consequently, it seems to be certain that neither Alec is completely bad nor Angel completely good. In both Hardy is presenting male dominance, with the resulting reduction of the woman in both, the flesh and the spirit. On one side Angel seems to be a better man than Alec but on the other, it is Angel rather than Alec who destroys Tess with his rejection. In conclusion, although different, both men help her and both contribute to her ruin. In relation to both, Tess is in each case a victim.

Health and Happiness :: Happiness Essays

  Ã‚  Ã‚  Ã‚  Ã‚  During the fall semester of 2004 I participated in a program to improve my habits of healthy living. I set goals for myself in four different areas, Exercise, Nutrition, Sleep, Social or Family Time, Play/Laugh/Create and, Spiritual development. During the three months of September, October and November I experienced some challenges and some successes.   Ã‚  Ã‚  Ã‚  Ã‚  In the area of exercise my beginning goal was to play soccer every day and try and lift weights at the gym. This started out really easy because I had soccer everyday and lifted weights on a consistent basis. After the season was over I have found that it has become more difficult to be discipline about running and lifting weights due to trying to improve my grades from the lack of effort during soccer season.   Ã‚  Ã‚  Ã‚  Ã‚  The next area I would like to talk about is the nutrition area. I have found this category to be one of the most consistent areas to keep going. It is not very hard to eat something healthy with every meal. But, I have found now that I have more time on my hands it is easier to eat more junk food than I would like to because I just eat what ever looks good to me at the time. I do not think about what I am eating like I did at the beginning of the semester.   Ã‚  Ã‚  Ã‚  Ã‚  Third is the Sleeping category which was the easiest for me to keep up with. I am one of those people that if I do not get enough sleep the night before it is hard for me to function that next day. So, I have tried to get a minimum of seven hours of sleep every night. It does not seem like a hard task but when you are in school, playing a sport and having a relationship with a girl it is hard to get seven hours of sleep every night. I figured out how to keep on a consistent basis.   Ã‚  Ã‚  Ã‚  Ã‚  The social/family time was a good one to have. It helped me talk to my parents on a more consistent basis. By talking to them it made me feel like we had a good trustworthy relationship with them. There were also times when I found myself not talking to them because I was to bust with either school soccer or my girlfriend. But, for the most part I felt this was beneficial for my relationship with my parents.

Website and Shopping Cart

I am the owner of a clothing store along the jersey shore boardwalk and decide to engage in e-commerce AFEISHA HERRY STRAYER UNIVERSITY MICHAEL HOWARD BUS107 11/26/2011 I am the owner of a clothing store along the jersey shore boardwalk and decide to engage in e-commerce I am the owner of a small clothing store along jersey shore and I am being offered 1000 for my domain name that I will use in the process of e-commerce. Firstly the domain name that I will be using must be pronounceable, brandable, makes sense and also be available, if my domain name is effective in helping the business to grow, I will not sell it. An effective domain name is not easy to compose and sometimes obtain, from my experience I know that a great domain name creates a good impression online and makes you influence people and eventually they will buy your products if you are selling something, all of this I would have taken into consideration before I created a domain name, from my point of view I would not sell an effective domain name if I know it will give my business a boost. Also I will look at the bigger picture I know that I can make a bigger profit if I keep my domain name than to sell it for 1000 which I might not even make a profit on. On the other hand it’s ok if someone has a good domain name and wishes to sell it I don’t see it as being unethical, it all comes down to a person’s decision on how effective and useful the name is to them and if they will benefit from which ever decision they make. The e-commerce software you will be using must provide a catalog display, shopping cart capabilities, and transaction processing. The convenience and usability for the customer are benefits of these functions. State how each of these functions could be beneficial to your business. Catalogs offer consumers a wide range of products of either generalized or specialized nature, the shopping cart acts as a mediator between payment processors and website as well as a janitor helping customers finds the amenities provided. A shopping cart that’s easy to navigate and flexible enough to cater for the personal needs of the customers, improves the site usability and makes online shopping a pleasant experience for the customers. In the absence of a shopping cart the customers wouldn’t have a place to store and manage multiple items and would not have to order separately. For a business the shopping cart software organizes the information for successful transactions and ensures that things run orderly and smoothly. It enables the employer to handle the customers more easily with shopping cart integration; it would really be hard for the business operators to manage their client if every person would have to order every time he chooses a product. Business owners are benefited due to a better functionality that comes with the majority of shopping cart systems that offer features such as back end marketing, wish list and inventory tracking. A good quality shopping cart offers rich functional capabilities to the e-commerce business such as a concise catalog management and a simplified business management by producing a wide array of reports to manage the finances better, monitor sales and provide improved customer service. A shopping cart removes any obstacles in the way of the online customers and the growth of an online business. Transaction processing is a type of computer processing that takes place in a computer user. Every business has to deal with some form of transactions, how a company decides to manage these transactions can be a important factor in the success. As a business grows its number of transactions usually grows as well . Transaction processing is a tool that can help growing business deal with their increasing number of transactions. The advent of online technology has made the international distribution of goods and information a quick and often simple process. The emergence of features like secure servers, one click shopping, and tracking of packages over the internet have helped make them feel more at ease with the process. Transaction processing offer a rapid processing for any business, reliability, standardization, controlled access, transaction processing qualifiers, atomicity consistency, isolation and durability. Transactions processing support routine day to day activities that occur in the normal course of business that help the company add value to its product and services, business expect transaction rocessing to accomplish a number of specific objectives process data generated by and about transactions, maintain a high degree of accuracy and integrity, produce timely documents and reports, increase labor efficiency, help provide increased service, help build and maintain customer loyalty and achieve competitive advantage. Creating an effective presence on the web using revenue the seller establishes a brand image, and then uses the strength of that image to sell through printed catalogues mailed to prospective buyers. Buyers place orders by mail or by calling a telephone number provided an effective site is one that create an attractive presence that meets the objectives of the business or organization by attracting visitors to the web site, making the site interesting enough that visitors stay and explore, convincing visitors to follow the sites links to obtain information creating an impression consistent with the organization is desired image, building a trusting relationship with visitors and encouraging visitors to return to the site. Business accomplishes all of their goals for their website in their current web presence. Having a site that is accessible and easy for people to use can improve your web presences. Even making sure that the site encourages visitors to trust and even develop feelings of loyalty towards the organization behind the web site. An effective site should give the visitor easy access to the organizations history, a statement of objective or mission statement, information about products or services, financial information and a way to communicate with the organization. Presentation is also important, but so is realizing that the web is an interactive medium. Web site usability is important for a company on the World Wide Web a company is web site is the only point of contact that a company has with anyone who is interested in it. Thus companies rely on their web presence in order to achieve their online goals, be they commercials or otherwise. A company sets its usability goals through a combination of user proofing. The company then needs to qualitatively and quantitatively specify these goals then prioritize them so as to determine its usability goals. According to Nielsen and loranger the three most important characteristics that distinguish a usable web site are simplicity, naturalness and ease of use. When good usability is implemented in conjunction with good web design characteristics, especially visual attractiveness, it results in a web site that positively affects users behavior and the trust that a user has in the company to whom the website belongs. This trust is also affected by the user’s perceived usability that is the perception that the user has about the usability of a website before he/she actually makes use of it. Researchers such as safavi have proven that website having a user friendly design and an easy to use interface increases user satisfaction. Research also shows that the importance of web site usability increases in relation to the competition that exists within the environment that website is operating in. I can find no better quote than jakob Nielsen’s famous phrase that on the web â€Å" the user experiences usability first and pays later† meaning that users are always at a click away from leaving a website they are in if they do not find it usable. To develop a web marketing strategy for my business I will first have considered who is my customer, what I have to offer and understand where I am and what I can do helps me to create an effective marketing strategy. In identifying the market segment that I will target I must do some research on my market , identifying who are my main competitors are, what are they doing online, what are their weaknesses and strength, do they offer a guarantee, is their product really good and do they build links constantly or not. Also who are my favorite customers, what forces them to buy one or another product, read reviews, forums, testimonials to find out as much as I can about my target market. After I have performed a through online market research it’s time to systematize the data I have. What are the main strengths and weaknesses of my competitors? My marketing strategy for the company will focus on the market segment of an entire family with young children, to reach that segment my business will feature clothing for every category of the family, fashionable and affordable is the key to attracting customers. To advertise my business on the web firstly I will create a very effective website with a very outstanding domain name, a creative and innovative web page, and informative information about my business. After creating an effective website how I display the products on the site has to do with how I would advertise, my advertising has to be interested , entertaining and capturing so that my target market would want to buy my product by just hearing about out. A good advertisement helps to gain customers. Reference Brewer, it, 2003 website usability of the www as practice. In first Latin American web congress la- web’03. Santiago, Chile, 2003 Belanger,F , et, al,2006,website success metrics, addressing the duality of goals. Communication of the acm. 4a Baker, Michael the Strategic Marketing Plan Audit 2008. ISBN 1902433998 * Laermer, Richard; Simmons, Mark, Punk Marketing, New York  : Harper Collins, 2007 ISBN 978-0-06-115110-1 (Review of the book by Marilyn Scrizzi, in Journal of Consumer Marketing 24(7), 2007) Schneider 2011/9th edition pg 140

If I Would Be The President Of India

Many of us have some aspirations and wishes for our country that we desire to fulfill and some changes to bring about, but we feel that we have little say in getting those things done. This is because of our limited power as citizens of the country. Each of us has our rights and responsibilities as citizens of the country which we ought to remember and abide by. But privileges and power to bring amendments to the policies and laws in the country are held with the higher authorities like the President. There are many problems that afflict the society today.Most of these require strict laws by the governance to bring about a considerable change. If I were the President of the country, I would have taken up the issues that adversely affect the society and our country. Increasing pollution levels, growing economic disparity, descending environment consciousness amongst the citizens are some of the major problems that trouble me a lot among all the severe problems that our country faces. We may have seen progress and development in many areas and the socio-economic standards may have risen.However the unscrupulous acts like increased use of cars, deforestation to start industrial set ups and increasing wastage of natural resources and less greener surroundings are some of the problems that may look trivial to handle, but need stringent laws and firm steps to replenish the damage done so far. Being a president, I would like to implement policies that would enforce laws on deforestation and discourage large scale set ups from destroying green pastures beyond a limit by imposing heavy fines. I would encourage setting up of recycling industries and fund state governments for the same.There would be strict laws to punish people doing any harm to environment by polluting it, throwing waste and litter in open spaces and discourage use of non-renewable resources like petrol and crude oil by factories. Instead, more and more funds shall be directed towards developing electri c cars or cars driven by water that will reduce the dependency on petrol and also prevent pollution of the environment. Also I shall increase the prices of cigarettes in order to give yet another reason for people to quit smoking.It would be a great measure as it will help control the pollution levels to some extent and also promise better health and reduce the population of people suffering from chronic diseases. Another attempt will be towards establishing friendly relations with neighboring countries and also enhance better trade without many constraints between the two countries. This will ensure a better and cheaper supply of goods and scarcity of resources which are abundant in other countries can be made available to people of my country and vice versa.Policies to provide better machines and sufficient financial assistance to the poor farmers will be implemented. This will help reduce the burden on farmers who are under the pressure of providing subsidized farm products to th e nation even at the cost of their own loss. They shall be able to provide cheaply produced goods and inflation rate could also be controlled. All my efforts would be initiated, keeping in mind the interest and the wellbeing of the people of my nation.