Wal Mart Case

http://www. economist. com/node/2593089 http://www. authorstream. com/Presentation/akmohideen-193472-wal-mart-case-study-education-ppt-powerpoint/ How Could Wal Mart Continue Its Extraordinary Growth Management Essay Introduction The history of Wal-Mart started in 1962 with the opening of its first store in Arkansas, USA. The store stared as a retailer in the United States, but grew to reach extraordinary levels in the years to come. Wal-Mart grew rapidly, and used several methods to accomplish this growth. They opened their own stores as well as acquiring existing stores and chains to facilitate their entry to the new markets.The growth was not limited to the number of stores that the company opened, but it extended to the areas of operation for the store. For example, Wal-Mart entered new areas of business as it grew like pharmacies and jewelries. Wal-Mart followed an aggressive expansion strategy that was the model for their business for years, redefining concepts as they grew. Bu t what is Wal-Mart. The store can be described as the following. It is chain of discount department stores that operate with the purpose of reducing prices, and focusing on the volume of sales.The company’s growth is extraordinary in every sense; Wal-Mart is currently the world’s largest company by sales. Wal-Mart has recorded $260 billion in sales in 2005. The company manages over 5000 stores worldwide, 3200 of the stores located in the US, 900 in the Americas, 350 in Europe, and 440 in Asia. Wal-Mart employs a very large workforce, it has over 2 million employees, and the number is gradually increasing. Wal-Mart has adopted advance mean of technology to help it run its operations, this methods helped the growth of the company. But can Wal-Mart continue with the same level of growth.A company needs to maintain growth, and to Wal-Mart a reduction in the level of growth would be a cause of concern for the company’s stakeholders, because growth has a competitive a dvantage for Wal-Mart ever since it started. But in the saturated business of retail can Wal-Mart sustain the levels of growth anymore. SWOT Analysis Can Wal-Mart maintain the level of growth it has seen any longer? The company has made a reputation on the bases of their growth can they keep it up, to answer that we need to conduct an analysis of the company and see elements that could determine this.A SWOT analysis would give us the needed insight. Strengths Wal-Mart is the largest company in the world; it has large volume of sales and operates over 500 stores worldwide, with 100 million clients a week. Wal-Mart has a great standing in the domestic market based on the low pricing methods they have used. Wal-Mart can change their formula to fit the market. (stores, supercenters, sam’s club, and neighborhood markets) Wal-Mart utilizes the latest technologies in inventory management to control their large inventory, and they have a wide range of products reaching over 100,000 i tems.Weaknesses Wal-Mart has faced criticism regarding their management of human resources, including accusation of the use of child labor, low pay for employees by industry standards, lack of benefit like health care, and reliance on temporary workers to lower their cost. The huge size of the company causes issues, like in the case of acquiring international ventures and integrating then in the Wal-Mart system. Despite its size it has a week presence and brand image in the international market. OpportunitiesWal-Mart has a competitive advantage over its rivals; their incorporation of the latest technologies in their daily operation increases the efficiency of these operations and saves them some money while trying to enter new markets. So they would have an easier time that their rivals. Wal-Mart can further expand into Europe and Asia, both huge markets that Wal-Mart have not began to fully pursue. Wal-Mart can use their adaptability and introduce cultural clusters products. For ex ample utilize the model that worked in Mexico in Latin America. ThreatsThe market is saturated, and Wal-Mart faces intense competition in both domestic and international market. Also they face competition from specialty stores. Wal-Mart faces different laws by different countries that force it to change it methods. For example being forced to unionize the workers in china under pressure from the government. Summary Wal-Mart faces several challenges in order to sustain the levels of growth it has experienced. But it is possible Wal-Mart to grow further. The company has to use the opportunities that are present to it.They can pursue international markets more aggressively, expand in under developed markets, and continue to incorporate technology to increase efficiency and reduce costs and delays. Wal-Mart could also begin appealing to the niche markets by introducing and focusing on some special products. Question 2- What would be the limits of that growth? Introduction Growth is an e ssential an essential aspect of every successful corporation, and Wal-Mart in particular has made it their trademark. The rapid growth and expansion has been a competitive edge for Wal-Mart since the beginning of its operation.However, as previously mentioned, for how long can the company maintain this level of growth? Wal-Mart’s domestic market in the United States is already saturated and they face heavy competition as well, therefore, it is logical to assume that Wal-Mart’s options lies in its international ventures. The company has started to successfully dominate several foreign markets, especially in Mexico, Canada, and to some degree, the United Kingdom, at the same time, it remains absent from other regional markets in Europe and Asia.These unused markets would be the next step for Wal-Marts’ expansion, and their ability to cultivate those opportunities would be the key factor that would determine the limit of their growth. When a company ventures into i nternational markets and unfamiliar cultures, they could face challenges that exist in adapting and changing to fit the culture. In addition, there are always external forces that would affect the growth potential of a corporation, and these factors are usually beyond the corporations’ control.So in order to determine the limit of Wal-Marts growth, we have to first analyze the external environments that would affect it, the analysis is named the PESTLE analysis of external forces. PESTLE Analysis The PESTLE analysis is a tool, used to examine the external forces that could affect a company or a corporation. This analysis tool would focus on six aspects which are the political forces, the economical factors, social elements, technological innovations, legal issues, and environmental considerations.Political Forces The political orders and systems differ from one country to another; they vary depending on the region you target. A company would be under the mercy of the politica l forces in each country it tries to enter; this will be a huge burden on companies and especially Wal-Mart. Since Wal-Mart prefers standardization methods, it would be a deviation from their successful methods of operation if they have to cater and change in every country they enter.To further elaborate, if Wal-Mart had to change in every country they entered, they would have to create different processes for every time they penetrate a new market, including, administration, training, and management. When it comes to growth, those factors could very well limit the growth of Wal-Mart in a new market or make it too expensive to be economically feasible. Economic Factors The economic cycle would obviously have a great effect on all aspects of any corporation. The economic booms encourage companies to expand, while the economic downturns force them to retreat.The effects of an economical downturn would limit or end the growth of a corporation, when a company plans to venture into new m arkets; they would have to take into consideration the type of economy they enter or the forecasted performance of said economy. Wal-Mart could expand into a market and be faced with an unexpected situation that would force it to cease operation, thus incurring a loss. Wal-Mart is in a constant state of expansion, so, suffering a loss in any of its fronts would reduce the profitability of the company and would damage future international expansion plans. Social ElementsSocieties differ from one country to another, the differences could be unimportant to a multinational corporation like Wal-Mart, or they could be severe enough that Wal-Marts would not be able to operate in that market. For example, Wal-Marts retail chain depends on low prices with low profit margins, but large volume of sales. That method could very well not work in other countries in which the society has different purchasing habits. The inability of a company to adapt to the social characteristics of a new country would severely limit their clients’ base in that country, or it could end their operations completely.Technological Innovations Wal-Mart has always utilized state of the art technology to gain a competitive edge, they have an integrated system of inventories that controls and monitors replenishing the stock in every store, this aspect dramatically increases the companys’ efficiency. Furthermore, the company is always looking for new technological ways to cut costs and increase efficiency. In the case of expansion into foreign markets, this vital aspect of Wal-Marts operation would be threatened.If a certain country does not have the infrastructure to support this kind of technology, Wal-Mart would lose that competitive edge in that market. As a result, the Wal-Mart model would not be fully usable in that market, which would decrease profitability and eventually limit the organizations growth. Legal Issues Laws that are different from one country to another could very w ell limit the growth of a company, by restricting certain aspects and eliminating others; they disturb the work flow of a company. These limitations forced by foreign laws are a major concern for an international company.Environmental Considerations The environment and the quest to maintain it has a great effect on major international corporations. Wal-Mart in specific, have had their run-ins with this certain issue, they have faced criticism and limitations in several countries due to a wide range of basis. Issues such as building stores on historic sites, or selling products that used wood from protected forests are issues that have more than once halted the expansion of Wal-Mart. Summary As seen, the company has no choice but to seek new markets to keep expanding, the growth rate could not be sustained in the US retail market.The limit of the Wal-Marts growth would be their abilities in penetrating international markets, and how they deal with the barriers that those external for ces push them into. Ultimately, it would come down to flexibility and willingness to change from the companies’ part. On the other hand, Wal-Mart can recreate its amazing growth performance in its domestic market by fully analyzing all the possible external forces that could have a hand in limiting their growth and formulating the strategic plans that would allow them to carry the essence of their successful model into new markets, even if it was in a new form.Question 3- Did Asia and Europe offer Wal-Mart real opportunities for international market dominance? Introduction One of the major aims of any company is growth; they seek to expand their market share or client base or any of the several elements. Eventually, the growth is their goal, due to that fact that when a company stops growing it gives the image of trouble to its stakeholders. Companies will at some point have to consider exploring new markets, these markets would most likely be outside the companys home countr y.Expansion into a foreign market offers many advantages to companies and is very appealing to most of them, however, it is important that all corporations carefully analyze the environments that they are about to enter. In these foreign markets, there could be forces that if ignored could cost a company greatly. Wal-Mart is not new to international expansion and they already operate in several countries. Despite that fact, Wal-Marts performance in some international markets did not match their extraordinary domestic growth.To better understand those reasons, we have to analyze the environments that Wal-Mart ventured into, as well as the forces they faced. Porters Five Forces The Porter Five Forces is a tool used to analyze the competitive environment in any industry in order to determine the level of threats that the company faces. Porter categorized the threats into five headings. Threat of new entry Wal-Mart is in the retail business and more specifically the discount retail indu stry, the threat of new entry is low to medium.Wal-Mart is a well established company that has mastered the processes and has set up highly efficient operations, especially their distribution networks. Threats on this level is low due to the barriers that a new competitor would face in order to compete against Wal-Mart. This point is at its strongest in Wal-Marts domestic market, the situation is different when Wal-Mart ventured abroad where Wal-Marts lesser presence acts against it, but even then, Wal-Mart could enter the market and use its pricing methods to successfully obtain a share in the new market. Threat of RivalryThis threat is medium to high; Wal-Mart has a lot of competitors in both domestic and international markets and as a result of Wal-Marts nature, it has a large number of competitors. Wal-Mart faces intense competition from organizations such as Target and Best Buy, each of those companies are a threat to Wal-Marts dominance in the market. In the international fiel d, Wal-Mart faces competition from well established multinational corporations like Carrefour, the level of competition that Wal-Mart faces abroad is significantly higher due to their weaker presence in those markets. The bargaining power of customersThe bargaining power of customers is how much of an effect can the reaction and interaction of customers have on the strategies that companies use. This force is medium, while it is true that customers would have a wide range of choices and options to choose from other than Wal-Mart, the company possesses the characteristics that attracted people to it in the first place, that aspect being convenience. A single individual/customer would have no bargaining power if he/she sought the convenience of having everything in one place; however, customers that have specific needs would simply go to another store for their purchases.The bargaining power suppliers Wal-Mart sells general items in addition to some of its own product lines; they are a dominant force in the domestic US market, which means that suppliers have very little bargaining power over them. As a dominating force, Wal-Mart can move from one supplier to the other very easily, and with the massive variety they have, they can afford to remove some products. Larger companies that deal with Wal-Mart have somewhat more bargaining power, but in general, Wal-Mart is safe from this threat. Threat of substitutesThis threat could be viewed from two different perspectives, if you consider that Wal-Mart has been selling general products, then it is easily changeable, however, if we look at it and view that the convenience of having everything in one place combined with low prices is Wal-Marts main product, then this threat is very low. There are very few places that could even offer a similar level of convenience. Summary Wal-Mart has different situations in Europe and Asia. In Europe, Wal-Marts methods were successful in the UK, but less so in other parts of the conti nent.They faced stiff competition and the unfamiliarity of some of those markets played a role in limiting their dominance. In Asia, their situation is rather different; many of the Asian countries are ones that have developing economies. Wal-Marts low price strategy and their ability to function with low profit margins will enable them to establish themselves in those markets. Question 4- How could the company take advantage of its global reach to propel itself through the years to come? IntroductionFew companies can successfully expand to the extent that Wal-Mart has; the companys growth has been extraordinary to say the least, however, taking into consideration the companys size, Wal-Mart has a weak international presence. It is true that Wal-Mart has hundreds of stores operating outside its domestic market, which gives it a certain level of international reach. By strengthening their presence in foreign markets, they are lowering their risks and also increasing their profitabili ty.When a company operates in many different markets, the risk of an economic downturn is less severe since the company would not depend on only one market for its profitability. Moreover, foreign markets are opportunities for growth and untapped potential. Wal-Mart could use their presence in foreign markets to grow and penetrate other close by regions. By going international, the company guarantees their presence in several markets. Companies need a strategic plan for the future, without it they have no hope of maintaining any success they might have had. Strategic PlanningStrategic planning is a process in which every company plans what to do for the future; the process requires that the company have clear goals and understanding of themselves. Wal-Mart is a company that has been well aware of this process, the organization has built its name by focusing on providing items at low prices, in technical terms, and they are following the generic strategy of cost leadership. Wal-Mart aimed to be the competitor that attracts clients on the basis of low cost, despite having a wide range of products, Wal-Mart appeals to its clients’ base with their low prices.After going international, Wal-Mart attempted to immolate the formula that led to its success. However, they were faced with difficulties stemming from the cultural and social differences between its domestic market and the foreign market. Wal-Mart partially overcame that obstacle by abandoning the strategy of standardization, and adapting a flexible mean of market penetration, they have on several occasions changed their store formula to fit the local image.Wal-Marts success overseas could almost entirely be attributed to its ability to formulate their stores around local concepts by partnering up or buying out well established local chains, thus, not forcing a clash with the American image of Wal-Mart. Summary Wal-Mart has a dominating presence in their domestic market and a strong presence in several other countries. The company can use that global reach to sustain its growth for many more years to come by using the strategies that made it succeed in the first place and applying them to those new markets.This feature backed up by the companys ability to adapt to differences from one country to another would help make the penetration of the new markets run smoothly. Moreover, the global reach would allow it to make use of the ideas and resources of their partners in those markets, the ideas could benefit Wal-Mart in the fact that they could transfer it to other markets without the need of creating entirely new models. Read more:Â  http://www. ukessays. com/essays/management/how-could-wal-mart-continue-its-extraordinary-growth-management-essay. php#ixzz2NFqxWBIn

Diversity Organization worksheet Essay

When you look at the status of women throughout the United States there has been up’s and down’s. When you look back at the earlier years women were looked at as having a low standard I life versus men having a higher standard. In the 19th century time started changing for women; they begin to fight for equal rights. In the 20th century there were a few laws that passed stating that women should be treated the same as everyone else. In today’s time women work alongside with men and women has dangerous jobs that they work daily, the same as men. There are some women in office contributing to running this country and running the country in a more efficient way than before. There is women police officer putting their life on the line to protect all people. There needs to be two people to pay bills that is why in today’s time men and women both work for one household. Things has changed over the years as far as women having equal rights and I feel this change has been to better this country. I like those women can make decisions and they do not have to worry about anyone second guessing them. Masculinity and femininity are traits defined when you are at a young age; this is when mothers and fathers dressed girls in pink clothing and boys in blue clothing. In life gender associates with many things, for examples careers, sports, and look at a person for what automobile they drive. In the society we live in today it is a common thing to associate things like huge trucks, boxing, football, and wrestling as masculine things for men. Looking at the women side of things wo9me are often looked at as a homemaker, nurses, secretaries, passive, and are looked at to be in tune with their feminine side. The media plays a part in how people view masculinity and feminine which can be completed by a man or woman. In the television world me and woman are looked at in a certain way. In earlier years GLBT was dangerous because of abuse whether physical abuse or verbal abuse, and some went to the extent of killing because their opinion was so intense. Some people viewed these types of situations as justified. In today’s times GLBT are known to be safe. The reason I say GLBT is now safer because GLBT in many states are now legal. There is prejudice and discrimination against GLBT nothing ever happens because they are consequences with the law. Congressman Polis is a chairman of the LGBT Equality Caucus. There are 91 Members of Congress they are committed to making sure the human rights of LGBT are protected in the U.S., The Caucus of the LGBT was established in June 2008 these members are committed to eliminate hate crimes and to make sure everyone has an opportunity to have access to improve their health, regardless of their sexual orientation or gender identity. Congressman Polis one the leader to fight against the military’s â€Å"Don’t Ask Don’t Tell† this was about gas and lesbians in the military. DADT was an act to let the gays and lesbians know that they could not serve in the military openly about their sexual orientation. DADT was the only law that told people to lie about what was going on in their lives so that they would not be fired. Unfortunately hate crimes happens every day and I every state. Hate crimes are not investigated the way most crimes are and that’s because some states do not have the necessary resources to investigate these crimes to the fullest of the law. Hate crimes are usually committed because of a person sexual orientation or gender identity or expression. There are a certain number of women that can go into politics; this is an issue for women. There has been a long wait amongst other women for a woman to become President. In order for a woman to become President it would take men and women to come together and be one the same level of thinking. I feel this would be a hard task to accomplish for a woman to become President; some people still feel a woman should not be ruler over a man. As far as a woman becoming President most people feel like a woman is not strong enough to accomplish the task that it takes to be President. References Phillips,Laurie M.. â€Å"Libelous Language Post Lawrence: Accusations of Homosexuality as Defamation†, Free Speech Yearbook, 2012 http://polis.house.gov/issues/?issueID=5032

Why so few men choose nursing as their profesion Research Paper

Why so few men choose nursing as their profesion - Research Paper Example This paper evaluates the reasons why men join nursing profession, analyzes the challenges they face and allays the misconceptions about male nurses, to show that men equally qualify as effective nurses. Introduction The professional roots of nursing could be traced back to the 20th Century when Florence Nightingale came up with professional schools for nursing (O’Lynn & Tranbarger, 2007). This professionalization of nursing by Nightingale that saw nursing rise in status as a women’s respectable profession saw men being marginalized in the profession. This has caused a minimization of the role of men and their history in nursing in spite of documented evidence of men in nursing dating back to as far as 250 BC (Wolfenden, 2011). This marginalization has since become a systemic issue and has become endemic to the nursing profession and education. However, it should be acknowledged that men equally provide care as women in nursing professions and the contrary stereotypes, m yths and beliefs propagated over years are misconceived. Previously, nursing was seen as a respectable profession for the women. Even though men were accepted into nursing profession, the medical model encouraged women nurses as the ideal position. This pushed men away from nursing into medicine, considered as a more socially acceptable profession for men (O’Lynn & Tranbarger, 2007). Whereas this approach is no longer being practiced, the nursing profession remains largely female dominated. Moore and Dienemann (2013) observe that the 2008 US Census identified only 5.5% as male nurses from the total nursing population. This replicates in many other parts of the world. The current trends in nursing indicate a shift from overtly denying men entry into nursing to a covert approach where men are denied nursing positions deemed unsuitable for them in declining their matriculation into nursing classes (Wolfenden, 2011). Men join nursing as a career just like any other careers and do not consider the profession to be less masculine. The reason for men joining nursing profession as observed by Moore and Dienemann (2013) is purely the motivation to help others, the principle guide in nursing. Intrinsic motivation could arise from previous work experience of such men. A research study by Tworney and Meadus (2008) in a Canadian province indicates that men join nursing profession as a normal career like any other, for salary and job security. These extrinsic motivators resemble those that inspire people to enter into other professions. With the instability in economies, geographic mobility, financial security and career needs, men have found nursing as a career like any other that could provide the much needed solution. Various studies have shown the satisfaction of male nurses with their profession (Kouta & Kaite, 2011; Moore & Dienemann, 2013; Wolfenden, 2011), some further citing the subjects encouraging other men to join the profession (Tworney & Meadus, 2008). Thus, nursing is a profession where men could fit in just as any other profession. On the other hand, one of the reasons why few men exist in the nursing profession has been the stereotypes in the nursing profession. Wilson (2009) observes that the public perceives nursing as a sex-role occupation that remains exclusive to females, a perception that remains deeply entrenched in the society due to the traditional image of a nurse as being white and female. This has been propagated by the mass media which reinforces nursing images solely on female attributes. This influences the perceptions of the society and feeds the bias cycle limiting the role of men in the profession of nursing. Furthermore, nursing

Video clip review Movie Example | Topics and Well Written Essays - 250 words

Video clip - Movie Review Example In so doing, he further complicates the crisis. In their leadership, Scott and Krantz are tolerant, democratic, result-oriented, accommodative, purposeful, and committed. They understand that the issue at hand needs to be resolved. When it comes to effective crisis management, persistence to success is an important personal characteristic. Persistence is even more valuable when it is complemented by collaborative efforts between the parties involved. On the other hand, the worst characteristic is personal self-sufficiency in times of crisis. Personally, I have faced a work crisis where workers were boycotting their duties and responsibilities to push for more organization-based benefits from the management. The worker-management platform of crisis resolution was violated, prompting me to remind my colleagues the formal process of filing complaints. I convinced all the workers to resume their duties and file complaints about such benefits using the process that the company recognized. My action was effective because any violation of the crisis resolution process could have resulted in contract termination for the boycott’s ring

Audit of international fashion marketing Essay Example | Topics and Well Written Essays - 2750 words

Audit of international fashion marketing - Essay Example Concomitant with the above stated, it is further important to emphasise that South Korea has been recognized for its economic expansion, which was in a shorter period of time than any other country in modem history (Holstein & Nakarmi, 1995). While economic growth was stalled by the onset of the Asian Financial Crisis, S. Korea has since recovered. It reported GDP growth of 8.8 percent in 2000 and 2.7 percent in 2001 (Bureau of Economic and Business Affairs, 2002, pp.1-3). Despite Korea's current economic fluctuation, it is still a major Western export market. In 2001, Korea was the eighth largest overall trade partner of the U.S., up from ninth in 1998 (U.S. Census Bureau, 2001, p.8). Korea is the sixth largest market for Western exports (U.S. Census Bureau, 2001, p.8) and the U.S. alone provided twenty percent of Korea's imports for the first eight months of 2001 (Bureau of Economic and Business Affairs, 2002, pp. 1-3). With increasing trade between the West and Korea, it is import ant for U.S. exporters who are targeting Korean markets, to understand Korean consumers' purchasing behavior. Proceeding from the above stated, it appears that S. Korea may be receptive to Topshop products, both from the economic and the regulatory perspectives. To ensure positive reception, however, it is necessary that the marketing campaign be based on a solid understanding of the country's fashion market and Topshop's potential customers. 2 Fashion Market in South Korea The market for imported casual clothing is especially important because casual clothing for both men and women has taken up almost half of Korea's total imported clothing market. According to Euromonitor (2005), imported clothing for both men and women held 41% of the total clothing market in 2004. At that time, formal clothing for women (26%). formal clothing for men (15%), clothing for babies and children (4), sportswear (11%), and golf wear (9%) accounted for their respective shares in the import market, as indicated in the graph below (Euromonitor, 2005). Regarding casual clothing, the imports were from, in order, the USA (32%). Italy (33%), and Hong Kong (18%), as indicated in the chart below (Euromonitor, 2005), The biggest market share of imported casual clothing reflects the huge growth potential of the casual clothing market for international marketers and the extent of the threat with which domestic marketers are confronted. The graphs and tables in the above communicate two important facts. The first is that the South Korean economy is receptive to foreign imports, as determined through its economic performance and its regulatory environment. The second is that the casual clothing market is a highly lucrative one, with statistics further evidencing the strong market performance of Western fashion. Within the context of the stated, one can tentatively forward the assumption that the South Korean market will positively receive and react to Topshop products. In further reflection upon the information presented in the above, it is clear that some Western markets have a much higher share of the South Korean apparel and fashion market than do others. The UK is hardly represented at all and the United States is disproportionately so. The implication here is that

The reason why celebrities famous 2 Essay Example | Topics and Well Written Essays - 250 words

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Why it is so important to be physically fit today What are some of the Research Paper

Why it is so important to be physically fit today What are some of the Physical Fitness Benefits - Research Paper Example I said to myself it is time to get fit. I had to register for the physical fitness this summer which l believe is a great start on my journey towards achieving complete physical fitness. Definitions of physical fitness are constantly changing because of the amount of effort wanted to do normal day by day activities has dangerously turned down. I think people are not capable to maintain with the normal daily activities of three or four decades ago. Today lifestyles of man are more inactive so there one can see the need of accurate definitions related with physical fitness. Physical fitness of today can define as an enhanced physiological condition that leads to better quality health and long life. From my own experience with health professionals and doctors , I knew that the term physical fitness stands for a level of health exemplified by muscular strength, cardio vascular endurance, physical and mental flexibility, muscular endurance, and a lean and fit body composition. Mohamed Han i Ratib et al attribute: â€Å"Physical, mental and social benefits are gained from physical fitness† (.Ratib et al 51). In general a physically fit person goes with a satisfied and happy state of mind. Additionally this condition is the foundation of all energetic and creative intellectual activity. Through fitness evaluation I measured my own physical fitness and I came to realize that desirable physical fitness provide both mental and physical strength and well-being for my life. The term physical fitness is related with a person’s quality of life. Different factors such as health status, hereditary, deficiency power, food habit, family backgrounds and life style can play a significant role in the process of making physical fitness. Physical fitness takes in various physical abilities like effective body composition, coordination, cardiovascular strength, speed and flexibility. I agree with the findings made by previous studies and researches which emphasize the var ious benefits of physical fitness. Studies and researches have proved that physical fitness prevents various diseases like cardiovascular disease and digestion problems Physical fitness is essential for the formation of a sound psychological state. It is a part of common knowledge is that a healthy body is a home for a sound mind. Furthermore Physical fitness is responsible for the overall well-being and development of a person. Similarly, physical fitness is an essential factor in work field and it promotes success in both personal and professional life of a person. Physical fitness is one of the important properties that an individual can achieve. It is helpful for a person to work in the armed forces because fit body is free from aliment of any kind. I have some friends who been maintained physical fitness for many years and they informed me that the importance of physical fitness is that it is the need of both young and old. The easy contact to fitness centers further highlights the importance of physical fitness. Daily exercises have resulted in people towards longer and healthier lives. Today, I can give suggestions about various exercises to my own friends who failed to keep physical fitness. Patricia Bragg, Dr. Paul C. Bragg, Dr. Patricia Bragg and Paul C Bragg advise that â€Å"If you want a long, healthy life, keep your body orderly and fit† (Bragg & Bragg 79). My own experiences have convinced me that physical fitness gives more than improvement to the quality of life; it strengthens cardiovascular fitness and body survival. Habitual physical exercise helps to make better the strength of human heart. Besides physical fitness increases the blood circulation in human body naturally that helps to distribute oxygen and nutrients to all the

Evaluation of Tell website Research Paper Example | Topics and Well Written Essays - 5000 words

Evaluation of Tell website - Research Paper Example The importance of a having a specific objective in mind when designing a website is highlighted and main elements of a successful website is explained. The objectives of the Tell Information Systems website are defined. A study of Saudi internet users in general, the target audience of the website and a comparison of the Tell website to those of its competitors is made. In light of this study we craft a general internet marketing strategy for the website, make a list of requirements for having an efficiently working website and end with some recommendations. This report concerns my task as an internee of Tell Information Systems, which was to evaluate and help redesign Tell website and create an internet marketing campaign for Tell. This report highlights the benefits that having a well maintained website and an internet presence could bring to the company including the ability to expose their products and services to millions of potential new customers, learn more about their prospective customers and answer their questions about the products and services, offer customer support and service, present an improved image of the company. 3 The importance of a having a specific objective in mind when designing a website is highlighted and main elements of a successful website is explained. The objectives of the Tell Information Systems website are defined. A study of Saudi internet users in general, the target audience of the website and a comparison of the Tell website to those of its competitors is made. In light of this study we craft a general internet marketing strategy for the website, make a list of requirements for having an efficiently working website and end with some recommendations. 3 This report evaluates the Tell Information Systems website with a view to improve the effectiveness of the company’s website. Tell Information Systems is an up and coming IT Company based in Jeddah, Saudi Arabia. The company offers a range of

Argument paper Essay Example | Topics and Well Written Essays - 750 words

Argument paper - Essay Example For example, we do not allow students to cheat in the exams or people to violate speed regulations just because they think it is a fun thing to do. There are laws which restrict such behavior which is considered moral relativism. Similarly, not donating to the needy can also be termed as moral relativism and must be discouraged. Another moral obligation which most people agree to is saving a drowning child. It does not matter whether the drowning child is related to us or is our responsibility at all. All that matters is that a human being is in distress and it is our moral duty to save him even at the cost of sacrificing our own comfort or belongings. We just cannot shy away from the responsibility by say that â€Å"he’s not my baby† or â€Å"I was not babysitting for him†. Similar is the case of donating a reasonable amount of money to the children who are striving to stay alive because of famine or hunger throughout the world. At this point it should be clearl y understood that it does not matter whether the children you are donating for are of the same country, religion or cast. Similar to saving the drowning child who could be an American, a non-Christian or even a migrant, what matters is that we have to help a human being in distress even it means sacrificing our own belongings. ... Comparable to this is an example of a person who does not choose to donate to the needy and therefore exercises the right to choose a wrong attitude. In fact, such people might not be in a proper moral condition to feel the situation in which the needy are. Suitable sympathetic feeling for the needy can be experienced only after appropriate reflection and research which would enable people to determine the extent of help they can and should extend. This would not only facilitate righteous self development but also enable individuals to live their lives as they deem fit. If a wealthy individual is enjoy sunbathing at luxurious beach hotels or balls at casinos while million others are in dire need of some part of his wealth then it is morally wrong for him to live his life as per his choice; saying â€Å"I have earned the money and I have a right to spend it as I please†. Some people also oppose the notion that it is our moral responsibility to help those in need by saying that although they have a responsibility towards those whom they have wronged, they do not have any responsibility towards those whom they have not wronged (Singer 28). This can be termed as an extreme view for the fact that if this argument is accepted as reasonable, no charity would work for the jobless, the disabled or the famine stricken people. This also entails that help to needy should also not be restricted in boundaries of one’s neighborhood, city or even country. Help should and must be extended to all without prejudice to boundaries in a manner that one is fulfilling a moral obligation. Some people feel that USA is already giving generously in terms of aid to underdeveloped nations, which is enough and there is no need to donate more

To what extent do you regard Essay Example for Free

To what extent do you regard Essay At first glance Audens poem the Shield of Achilles appears to be focused on the classical world. The poems classical nature is first indicated by the title- Achilles was of course a famous Greek hero, and throughout the poem there are further classical references, many of which Auden has taken from Book XVIII of Homers Iliad- Marble well-governed cities (l. 3), athletes at their games (l. 46), Hephaestos, hobbled away (l. 61). However, the poem also combines these classical details with the modern world- Proved by statistics (l. 17), Barbed wire enclosed an arbitrary spot (l. 31). Although there is this unusual combination of classical and modern, the poem can be seen as timeless: Column by column in a cloud of dust They marched away enduring a belief Whose logic brought them, somewhere else, to grief. (The Shield of Achilles ll. 21-23) Here the army who are enduring a belief (l. 21) that they are doing good can be as easily applicable to the modern day (i. e. the situation in Iraq) as to classical times. The timeless nature of the poem can be said to be a characteristic feature as it appears in other poems such as Gare du Midi: clutching a little case. He walks out briskly to infect a city Whose terrible future may have just arrived. (Gare Du Midi, ll. 6-8) Here we are led to believe that a man is about to unleash a terrible weapon on a city and although the poem was written in December 1938, its proleptic nature allows the poem to be much more in tune with the worlds present fears1. The timelessness nature of Audens poems can perhaps be explained by his underlining of the cyclical nature of human history. Auden implies in The Shield Of Achilles that although the context of war may change through history, the content doesnt; war is frequently irrational: Where logic brought them, somewhere else, to grief. (The Shield of Achilles, l. 22) Audens use of occasional modern day diction (statistics, l. 17) allows us to realise that he is also referring to modern day situations. Thus Auden is also implying that humans dont ever learn form their mistakes; we continue to go to war. Auden also refers to this cyclical nature in September 1, 1939 Exiled Thucydides knew The habit-forming pain, Mismanagement and grief: We must suffer them all again (September 1, 1939, ll. 23-33) Here Auden is talking of the Athenian philosopher and historian Thucydides who is again underlining that human history will keep repeating because humans do not seem to learn from it: For the present stalk abroad Like the past and its wronged again Whimper and are ignored (A Walk After Dark, ll. 31-33) those who whimper continue to be ignored by those in power and so mistakes continue to be made. Similarly in The Shield Of Achilles, the strong iron-hearted man-slaying Achilles (ll. 65-6) is seen as a great hero in classical times because of his warrior status. However, in todays world the general perception of Achilles would be exceedingly different as violent, warrior-like attitudes to problems are increasingly condemned by todays society; the response to a well-aimed stone (l. 55) shouldnt be to throw a stone back. It is this kind of moral vacancy(l. 54) that leads warriors to wreak destruction upon society. Consequently it was historys mistake to celebrate warriors and Auden is implying that we shouldnt continue to idealise them because they are bearers of havoc and do not live long (l. 67), and equally dont allow others to live long either. The contrast between fantasy and reality is shown in The Shield of Achilles when Thetis, Achilles mother, looks into the shield: But there on the shining metal She saw by his flickering forge-light Quite another scene. (ll. 27-30) Thetis has fantasised about finding a pastoral idyll in the Shield, but what she actually discovers are scenes of horror- a weed-choked field (l. 52). Just as in Moon Landing, an occasional poem written to mark the landing of Apollo 11 in 1969, the moon itself has been idealised as an amazing, perfect place- worth going to see? I can well believe it (Moon Landing, l.21). The moon was very much something that many fantasized about visiting. But when the moon is actually seen on the television all the fantasies are shattered because it is no longer a mysterious, idyllic place- Worth seeing? Mneh! (Moon Landing, l. 22)- it has become besmirched by mans presence. It is clear from Audens poetry that he mistrusts idealistic dreams like those sought by Thetis, for example in Epitaph on a Tyrant, Auden criticises the ideal of perfection: Perfection, of a kind, was what he was after, And when he cried the little children died on the streets. (Epitaph on a Tyrant, ll. 1-6) The poem is referring to a dictator whose ideas of perfection, which cause children to die on the streets, are another mans nightmares, thus perfection should not always be strove for. Although like many of Audens poems The Shield Of Achilles is characteristic in certain features, it is perhaps impossible to outline a characteristic Auden poem. The Shield of Achilles lacks many features that would make it characteristic. For example, poems such as Moon Landing and a Walk After Dark are rife with colloquial (Mneh- Moon Landing, ll. 22) and recherchi (Lacrimae rerum- A Walk After Dark, l. 30) language, whereas The Shield of Achilles has none, instead the language in the poem obeys the poems principle of contrast- it alternates between classical and modern language. Therefore its reasonable to say that there are many re-occurring themes throughout Audens poems, but not that there are entire poems which are characteristic. 1 It is notable that Ist September 1939 appeared on many websites after the September 11th attacks in 2001.

Traveling to New York and Traveling to Florida: Compare and Contrast

Traveling to New York and Traveling to Florida: Compare and Contrast Traveling to New York and Traveling to Florida: Compare and Contrast Abstract Florida and New York are considered to be the most important state of United States, not only in terms of politics and Business, but also, due to tourism. These are the states that welcome millions of travelers annually and earn lot of revenue for the country. They have numerous thinks in common like both have the coastline along Atlantic Ocean; Both offer easy transport, economical hotels and cultural diversity. But, they also differ in aspects like like weather, geography, sightings and shopping places. The paper covers all major similarities and differences that a traveler might experience, while one might travel in these states. Table of Contents Abstract Introduction Body Wonders of Traveling Traveling in New York Traveling in Florida Comparison Cultural Diversity Transport Hotels Food Contrast Weather Geography Sightings and Attractions Shopping Conclusion Works Cited Traveling to New York and Traveling to Florida: Compare and Contrast Introduction World is full of beautiful places and we see around us, we realize that this world is not only the stunning place but the one worth experiencing and traveling. When we broaden our thinking and the experiences, we realize that even different parts of the same city are different. If we visit different places of the same city we realize that world has put before us, its wonders and marvels. People who have travel and love this agree to the fact that travel itself is the source of great success and pleasure. The joys of travel are beyond measure and beyond imagination, unless the one tries it. Every place has its distinct features and the distinct characteristic, so, every new place opens, before travelers, a new world and helps them to enjoy and experience those wonders. Even the place that was visited earlier helps to know and learn new things that the travel might have missed last time or developed and appeared in the time between two visits. America has proved itself to be the land o f dreams, opportunities, pleasures and attraction. It annually attracts million of travelers to its different states, from Americans themselves and also a large variety of foreigners. The open grounds from the people from all over the world have made America, a multi cultural, a multi religious and a multi ethnic country. Due to the common element in America, a thing that should be considered is the versatility in different states. This is the compare and contrast paper about traveling in New York and traveling in Florida and covers the details about what a person might experience there. Body Everyone as individual interests and there are people who love to travel and explore the world around them. For some people traveling might be the tyring business, but, the people who love traveling are aware of the joy and pleasure that iy might bring to the people and the experiences that they can have by visiting different places. Travelling is not only the recreational, but, also the educational one and offers a lot of benefits. Wonders of Traveling Irrespective of thee fact that a person visits a place for educational or the recreational purpose, it always bring positive addition and changes into the personality of the traveler. Some people may visit other places for business purpose, some for educational and some for the leisure, but all the factors contribute towards the personality and health of a person. It helps in improving interpersonal growth, improve information about places and related facts, increase adeptness and deftness and most importantly the most essential skills of life. The psychological impact of relaxation, leisure, satisfaction and motivation are developed in a person, when he takes time, out of the routine and indulges oneself into soothing and relaxing activities. Regarding the role of traveling in success and motivation, it is believed and experienced by a lot of travelers that when they visit new places they come to meet new people, see new things, visit new places and understand about the versatility and the change in perspective. Such activities help a person to see the same problem from a different angle and to provide perspective to life and profession. (Stone and Patrick) Within America, there are numerous places, which are worth visiting and help the people to develop new ideas, relax and roam around. Among all the states of America, Florida and New York are considered to be the most noticeable ones. Traveling in New York New York is one of the busiest cities of the world and hustle and bustle on its every road. The concept of American dream that has been developed years ago, seems true when one visits New York. It is a place that welcomes people from all parts of the world and introduces the developed and most stylish side of United States. America that is shown in movies i.e. place of nightclubs, hotels, architecture, cars and busy life seem true in this city. This is a city that remains awake 24 hours and provides facilities irrespective of the fact that people come out of their house at day or at night. It invites the people all over the world, who want to make their career in Hollywood and become face of the industry. It has wonders, within it, for tourists it is a paradise and they can observe and experience the America that is changing with a rapid pace and has skyscrapers all over. The economic and social growth of the country can be well observed in this city. (Chevron) Traveling in Florida Florida is another beautiful place in America and offers the pleasures of nature and sceneries. One can enjoy the beautiful sandy beaches and the memorable theme parks that make this different from any other place in United States. It is well known for the fact how housing field is developing in this area and even this place is known for the people who want to settle here for life time. it s the combination of busy world and the places that offer peace and quiet to the ones, who want to live at a quiet place. Florida is multicultural cities and has people from Caribbean, Latin American, Spanish and Cubans. Its gives the impression of world, within itself and represents different cultures and ethnic groups. Sunny weather invites the people that want to enjoy the beaches and the warm weather. Wilderness and the natural scenes are the special aspect of this place and are the most attractive factor for travelers (Veness and Veness). Comparison Although, New York and Florida apparently seem to be the different places, but, there are a lot of things in common and there are numerous facts they share. Some will be discussed here. Cultural Diversity It is a well known fact that America is a multi cultural country and is the one that not only respects, but also, celebrates various cultures of the world. New York is a metropolitan and people from not only different parts of America, but, of the world are settled here and are living and working in Harmony. Due to the presence of the Film Industry, people from different countries are also attracted here and work along with Americans. When a traveler leaves the airport he starts having the experience of the lifetime. The experience of cultural diversity starts from the people who land on this airport, taxi drivers belonging to different countries and the people working in the streets and shops. From corporate level to people on the streets, a traveler can see people of different origins, here (Chevron). Florida is considered as the land of the people majorly belonging from Latin America, but, a lot of Asians, people from Caribbean, Cubans, Caucasians and most of the Latin America hav e become the locals of this city. Cultural diversity is common in Florida and New York and in spite of less busier city than New York; traveler can see people from different backgrounds. One might think that m.ost of them are travelers, but, it is a surprising fact that people of different origins have settled here and made Florida a world in it (Campbell, Denniston and Karlin). Transport Most important thing that a traveler will enjoy in New York will be the ease with which he can travel from one place to another and how he can reach his destination, without any issues. The most common modes of communication that are available in New York include: commuter rails, buses, subways and taxis. When a traveler leaves airport or the bus stand he easily finds taxi from the airport or the stand and can reach his destination. It is a common scene in New York that in spite of being the busy city and the lots of traffic, some people also use bicycles to move from on place to another (Chevron). In Florida, intercity rail is the most common and easily available and easily reached transport. In addition to this, travelers can easily find yellow cabs that can take people at their destination. There is an excellent road system n the country and the busses available can take traveler to different parts of Florida easily, anywhere and anytime. (Campbell, Denniston and Karlin) Hotels Most amazing thing about New York is that it is the economic hub, busiest city, populace one and the one with millions of visitors, but, traveler can fig most luxurious to the cheapest hotels in this area. People who only want to roam about and experience New York can get most economical place and the ones who want to stay in luxury can find the five starts hotels also. There are around five hundred options of different hotels and inns are available in New York, which serve all types of people (Chevron). Abundance of hotels and restaurants, in Florida, are present due to the abundance of beaches here. Since traveler who come in Florida often visit beaches and countryside, so they prefer guest houses and tents and which are available. In the rural side, economical and most luxurious hotels are available. Varieties of hotels give the choice to the travelers and help then to choose a hotel within their budget (Veness and Veness). Food Food truck culture is becoming common in New York, which provides junk, traditional, Mexican, African, Thai and al, kinds of foods are available to the travelers at economical rate. Travelers who want to enjoy more sophisticated restaurants and experience the sophisticated food, and then they can also go to numerous restaurants and shops opened in all parts of New York (Chevron). A variety of food options are available all over Florida and the options vary with the population and the terrain. In rural sides, all types of food i.e. junk t the specialties of different cultures are available. Since, Florida has a large beach, so, seafood is really common in this area and variety of seafood increase at the restaurants and hotels near the beaches. Traditional food of America is available everywhere, but, the people of different nationalities have opened restaurants and the abundance of food trucks helps in increasing the options available. (Campbell, Denniston and Karlin). Contrast Being different part of same country, New York and Florida have lot of commonalities, but, they also have numerous differences that make then different from one another and encourage the traveler to visit both states. Weather Weather of New York and Florida is totally different from one another. In New York there different seasons, along with summer and winter people also experience spring an autumn. The winters of New York are very cold and the temperature drops to as low as -2 degree centigrade. Heavy snow fall is common in New York and the hurricanes are common in this area (Chevron). In comparison to New York, in Florida, it is either really hot or warm. Winters in this area is not very chilly, the beaches make the temperature normal even in the winter. Southern Florida remains warm even in the winter, but, in northern Florida, temperature may fall to the freezing point and can create difficulties for the locals and visitors (Veness and Veness). Geography New York is Atlantic Ocean and the Hudson River, people even use fairies for the leisure purpose, although, its coast line is really small, as comparison to Florida. But, the main cities of New York have developed and there are skyscrapers all over the place. There is varied geography of New York, having plains, mountains, river, lakes and all other natural treasures, but, it is well known for its urban side. There are natural sights, but, the urban world of New York is more popular among the travelers (Chevron). Florida is actually situated on a peninsula made by Atlantic Ocean and the Mexican Gulf. The coastline of Florida is really large and spreads to 13,476 Km in NOAA system. Beaches are the main attraction in these areas and due to such a large coastline, and being at the sea level, the state is generally plain and offers numerous beaches for the travelers (Campbell, Denniston and Karlin). Sightings and Attractions In terms of attractions and sightings, New York is one of a kind. Statue of Liberty is considered the most important place that every traveler, in the New York, wants to visit. Metropolitan Museum of Art is another important attraction of the city. Museum of Modern Art, Empire State Building, Times Square, Museum of Natural history, botanical garden and China town are the most popular and most visited places by the traveler. The urban world of New York is really attractive and invites travel to explore its wonders. Most of the places that people love to visit in New York are manmade. In comparison to other places, New York is considered to be the place Museums, art galleries and gardens and offers the combination of old and new world (Chevron). Florida is known for its theme parks and among them; Disney World is considered to be the main attraction. It spreads on 47 miles and has restaurants, themed hotels mater parks, shops and gold course and attracts the people all over the world, it is not only the most favorite place for children, but also for the adult travelers. Universal Orlando made by the universal Studio, Sea world, LegoLand, Kennedy Space Centre and most importantly its beaches are the most visited places. The natural scenes and the sights in Florida are more famous among the travelers and this provides the combination of manmade and the natural sights like John Pennekamp Coral Reef State Park and Everglades that a traveler wants to pay a must visit. This feature has made Florida more attractive place form travelers with different preferences and different likings (Veness and Veness). Shopping Both are really big states and the shopping place that are available here are incredible. If analysis of New York’s markets and the shopping complex is done, then because of being the urban area, numerous brands can be found at a single road or street and even in the same shopping complex. There are very expensive shopping malls to the ones that offer the most economical things and the ones with discounts. The most important attribute that these malls and shopping centers offer is that they work 24 hours a day and make it really easy for everyone to shop in accordance with their preferences. The most popular market among the travelers is China town, which attracts people of all ethnicities (Chevron). Shopping Malls in Florida are also incredible like those in New York, but, the versatility is far less here. Another thing that differentiates the markets of Florida from New York’s is that most of the malls close by 11pm. The shops do not remain open round the clock and th e variety of traditional and all the ethnicities cannot be found at a single place. (Campbell, Denniston and Karlin) Conclusion New York and Florida are the beautiful states of America and are the true representatives of American culture, history and the diversity. They workers and travelers from all over the world and the people here facilitate and accommodate them among themselves. Diversity is the most beautiful feature of these states and this ensures that America is actually the land of dreams. It offers all the facilities that a traveler wisher for like easy transportation, economical hotels and the variety of food. Apart from these features they are also different in a lot of aspects. New York is known and celebrated for its urban sides, museums and galleries, whereas Florida is known for its theme parks and beaches. Difference in weather and geography make it worth visiting even from the Americans, belonging to different states. In spite of the similarities and differences in these states, these are the places that should be visited by everyone and should be on the list of travel lover. Works Cited Campbell, Jeff, et al. Lonely Planet Florida. Melbourne, Australia: Lonely Planet, 2014. Chevron, Doris. MARCO POLO Travel Guide New York. Ostfildern, Germany: MAIRDUMONT GmbH Co. , 2014. Stone, Matthew J. and James F. Patrick. The Educational Benefits of Travel Experiences: Literature Review. Journal of Travel Research, 52(6) (2013): 731-744. Veness, Simon and Susan Veness. The Telegraph Travel. 2012. Telegraph. 29 June 2015 http://www.telegraph.co.uk/travel/destination/usa/95884/Florida-travel-guide.html>.

Death Is A Natural Process

Death Is A Natural Process Abstract Death is a natural process experienced by every being. Yet, societys attitude towards death and dying has become one of fear and avoidance. The intention of this essay was to consider factors that account for the gradual shift in social perceptions of death. The exploration of historical experiences of death identified the link between an increased awareness and fear of mortality, with the impact of medicalisation. It acknowledges how the radical improvements within healthcare have limited societys exposure to death by reducing the number of premature deaths. Adaptations to the care of the dying are also associated with the prevalence of the medical profession and the decline of religious influence. The essay highlights sociological concerns over the isolation of the dying, particularly when care provision is confined within the hospital environment, causing death to be hidden from society. The diverse rituals and traditions demonstrated by a variety of cultures were examined, along with the contrast in burial rites between the social classes. The psychological impact of death discussed the potential of creating a perpetual fear of dying, through childhood socialisation of death and grief. Removal of such fear and misconception is associated with the vision of palliative care. Evaluation of its strategy identified its aim to improve quality of life by promoting informed choice and patient focused care. It also acknowledged the limitations of its resources and the restriction of services to specific conditions. The culmination of all factors expressed within the essay is fundamental to the changes in social attitudes. An increased awareness of mortality and the desire to prolong life wherever possible has contributed to a fear and denial of death. Overall, social perceptions of death and dying are subjective to cultural diversity and are adaptive to the dynamics of society. In this world nothing can be said to be certain, except death and taxes (Franklin, 1789, cited in The Phrase Finder, 2013). The words of Benjamin Franklin signify the reality of deaths undeniable role in natural existence. Yet, the subject of death is more widely associated with morbidity than a universal biological process. Prior to the 19th century, very little research or literature featured such a taboo subject. This essay will explore changes in social attitudes to death and dying, with particular focus on changes in historical patterns, rituals and traditions and the progression of the hospice movement. Pre-modern society was well acquainted with death; the event, though tragic, was encountered with little surprise or overwhelming fear. The historical perspectives of death will outline the contrast between such awareness and acceptance of mortality during the Middle Ages, to modern societys focus on prevention and cure. The rituals and traditions surrounding death will consider the burial rites associated with social and economic status and present the symbolic interpretations of diverse cultures within society. The sociological impact of death will appraise the social disruptions caused by grief, and the positive social functions of death that contribute to equilibrium within society. Additional analysis of the shift in attitudes towards death will discuss the notion that society is graduating towards further denial of death. It will examine the medias portrayal of death in society, along with the desire to control and prevent death through medical science and technology. A brief review of the psychological perspective of dying will refer to socially constructed attitudes to grieving. In particular, parental socialisation and childhood experiences of grief that contributes to a perpetuated fear of death. Finally, examination of the research into the growth of the hospice movement will reveal the history behind its evolution and review the pioneering work of Dame Cicely Saunders. Critical analysis of palliative care will attempt to identify limitations of the service, along with the efforts by palliative care councils and charities, to extend services and prevent social exclusions. These services, when implemented effectively, have the potential to change societys perception of death and the dying process. Historically, the risk of death in western societies has reduced significantly over the last few centuries. Improvements within childcare, education and the discovery of antibiotics, has limited societys experience of infant mortality and contributed to an overall increased life expectancy. Premature death of children under the age of five was just 5% between 1990 and 2010, in comparison to the thousands that failed to thrive during the Middle Ages, due to poverty and diseases such as tuberculosis and the Black Death (WHO, 2012, p19). Chronic and terminal illnesses such as cancers, cardiovascular disorders and respiratory diseases account for the majority of deaths among the middle aged in contemporary society. The younger generation tends to be associated with deaths resulting from suicide, Aids and illnesses related to drug and alcohol abuse (Taylor and Field, 2003, p156). Medical technology has contributed to the eradication of many diseases within western countries but it is yet to take effect on a global level. Populations within Africa continue to be affected by cholera, leprosy and malaria. Survival rates are low due to extremes of poverty, unsanitary living conditions and limited access to medical treatment (WHO, 2012, p94). Death and disease was encountered during the Middle Ages with such regularity, it became less feared. Historian Arià ¨s (1974, p7), referred to death in this era as tamed death. Death was experienced on a communal level as friends, family and even children visited the dying on their sick bed, with no theatrics, with no great show of emotion, (Arià ¨s, 1974, p13). Religious influence was prominent during the 11th and 12th century and great emphasis was placed on the judgment of the individual on the last day of their life. A strong allegiance with church was believed to determine resurrection. Thus, the process of Ones own death, (Arià ¨s, 1974, p36) became more personal, indicating a greater awareness of existence and mortality. The 18th century witnessed the most significant change in social attitude towards death. Thy death, as described by Arià ¨s (1974, p66), intensified the emotional aspect of separation. This lead to more pronounced displays of grief through a greater fear of loss. The emotional impact of death contributed to a new desire to withhold the prognosis of death and relocate the dying to the hospital environment. Arià ¨s (1974, pp86-89), refers to this as the Forbidden death as traditional rituals of death were abandoned and replaced by clinical practices of the medical profession. The religious figures responsibility of overseeing the death process was relinquished to the physicians. Sociologists such as Elias (1985, cited in Giddens, 2009, pp320-321), acknowledge that medicalisation has enabled greater management of symptom and pain control. However, in doing so, the dying are pushed behind closed doors through a societal need to civilise the death process. He argues the promise of death free from pain and distress may come at the emotional expense of patients; as dying in hospital is both isolating and lonely. Caring for the terminally ill in hospitals became the cultural norm and was the site of approximately three quarters of all deaths by the 1950s. Ironically, many elderly people are more fearful of the institutionalisation of hospitals and nursing homes than death itself. They feel a loss of identity when removed from social circles and loved ones, to an unfamiliar environment where care is provided by strangers (Kearl, ND). Conversely, many sociologists argue that medicalisation of death has established positive social functions. Kellehear (2000, cited in Howarth, 2007, p135) maintains that good death is subject to a degree of social regulation, reliant on the collaboration of the patient, their family and the medical profession. He claims that if the responsibility of care is placed in medical hands, the patient and their family can be proactive with preparations and the organisation of personal matters. He argues, in certain circumstances the patient may continue to work, promoting self -worth and a valued contribution to society. Continuation of social roles is dependent on the nature and progression of the condition. Illnesses that cause a gradual decline in health and an anticipated death, arguably, have less impact on society. Sudden and premature deaths can evoke more intense reactions within society and require lengthier periods of readjustment (Clark and Seymour, 1999, p11). Diseases such as AIDS can attract negative societal judgment, causing sufferers to withdraw from social interaction. They may experience a loss of identity to the disease and choose to keep the stigma hidden from social view (Moon and Gillespie, 1995, p89). Deaths caused by AIDS and suicide tend to receive less empathy due to the perception of personal responsibility. Yet, some cultures in Japan view suicide as an honourable act with no attachment of religious punishment. The high rates of suicide among Japanese women over the age of 75 are thought to relieve the burden of care and responsibility from loved ones. Although suicide is still perceived negatively by Western societies it does not reflect such extreme attitudes of the Middle Ages. The historical shame attached to suicidal death led to the denial of proper burial rites. Suicide victims were often buried in the same manner as criminals and the poor of society, in unmarked graves and ditches (Howarth, 2007, p65). Burial within the confines of the church was the privilege of the wealthy. Those of high social status endeavoured to secure a burial plot under the flagstones, or within the walls of the church, believing this increased their chance of resurrection (Arià ¨s, 1974, p18). The poor did not qualify for such opportunities. Their burial was of little significance to the churches entrusted with the care of the dead. The poor were buried in either, unmarked graves or large communal ditches. As the pits became piled high with the deceased, older ditches were re-opened and the remaining bones were removed (Arià ¨s, 1974, pp18-22). This was common practice until the 18th century when concerns were raised over the lack of respect shown towards the remains of the deceased. Tombs were introduced to accommodate the dead and reduce the risk of disease from the foul smelling ditches (Arià ¨s, 1974, p70). The evolution of undertaking as a recognised profession and business replaced the primitive role adopted by carpenters and grave diggers. The management of death and burial came at a high price as funeral processions developed into a spectacle of wealth and social status. Little consideration was given to the poor, who, in extreme circumstances would store bodies of their loved ones until able to pay the funeral costs. The poor were also at the mercy of thieves involved in stealing recently expired corpses and selling them to the medical profession for analysis. They could not afford to pay for reinforced coffins or graves that offered protection within the confines of the cemetery. Such was the stigma of a paupers burial, people began to take out burial insurance and often went without food to maintain contributions to their policy (Howarth, pp222-242). The increasing cost and unsanitary nature of burial motivated an influential figure, Sir Henry Thompson, surgeon to Queen Victoria, to propose an alternative method of dealing with deceased. In 1874 he founded the Cremation Society of England and began the lengthy campaign for the legalisation of cremation. Despite continued opposition from the Home Office, it was eventually pronounced legal in 1884 during the trial of Dr William Price in a South Glamorgan courtroom. Price was an 83 year old man who was arrested for attempting to cremate the body of his five month old son. The judge, Mr Justice Stephen, declared cremation would be permitted as long as the process did not impact negatively on others. This gave rise to the construction of crematoriums and the realisation of the cremation movement on a global scale. During the 19th century The Cremation Society of England became The Cremation Society, forcing the Home Office to recognise this as a legal alternative to burial and issue c remation regulations that remain present to date. The Roman Catholic faith was also forced to acknowledge the shift in public opinion towards cremation. This led to the Pope lifting the ban that previously forbade catholic priests from conducting services in crematoriums (Cremation Society of great Britain, 1974). Although cremation has become increasingly popular in contemporary society, many continue to uphold the traditional ritual of burial. The expansion of cemeteries within close proximity of museums and parks has created more accessible environments and a society inclusive of the deceased (Kearl ND). Decorative memorial statues and headstones are more prevalently adorned by floral displays and traditional flower wreaths, symbolising continuity and eternity. Symbolism associated with the rites of passage reflects the varied cultural traditions within society. Colour is a universal symbol of death and grief, yet there are such variations of colour worn by different cultures. Black has been the traditional colour to mark the period of mourning within Britain. A torn black ribbon worn on clothing is also significant to Jewish culture and is worn for the first seven days of their mourning period. Conversely, white is worn by Sikh, Buddhist and some Hindu cultures, symbolising purity and eternal life. (Everplans, ND). Mourning periods are also subject to cultural diversity and social regulation, as normal routines and social interactions adapt to the beliefs and traditions of the individual. The sociological impact of death and its associated mourning period are socially disruptive on a variety of levels. From a functionalist perspective, the societal roles of those close to the deceased may be compromised by extensive grieving periods that can negatively impact upon the equilibrium of society. Whilst the customary ritual of mourning is acknowledged by society, there is a limit to its tolerance. There is an underlying necessity for the individuals to resume their roles and re-integrate with their social groups (Howarth, 2007, p235). The depth of disruption to social order is dependent on the number and circumstances of death and the re-distribution of roles within social groups. Historically, the effects of the Black Death on the working class community were experienced on a far greater scale through the loss of so many lives. Yet, the social groups of the upper class were able to function to some degree. They utilised their wealth and status, retreating to sanctuaries t o protect themselves, whilst continuing their positions and roles from a safe distance. Re-establishment of roles is essential, not only to maintain societys ability to function, but also to limit the financial cost of death (Kearl, ND). As Marx (1964, pp71-73) argued, a capitalist society has little sympathy for the workers, who, in their attempts to meet the demands of the ruling class put themselves at greater risk of death. The focus remains on the potential disruption to work and its threat to capitalism. Working hours lost to grief and mourning reduces production and profits. Death also provides opportunities for financial gain within a capitalist society; insurance policies, funeral and burial costs undoubtedly contribute to capitalist economic wealth. Social mechanisms have evolved throughout history to reduce the disruption of death to society. During the Middle Ages, when childhood mortality was commonplace, people were socialised to refrain from forming a deep attachment to their children. Many did not refer to their children by their names until they reached a certain age, as survival rates were low. Women often gave birth many times to increase the likelihood of the survival of at least one child. Through the effects of medicalisation, premature deaths have been significantly reduced. Medical institutions have increased the promotion of health awareness to minimise the risk of death and its disruption to society. Death itself has become less visible as social systems of modern society have contributed to the institutionalisation of the dying. Funeral arrangements have become a more discrete process through delegation of matters to businesses specialise in the management of death (Kearl, ND). Death, though disruptive, has evident positive social functions. Societys rules of succession allow the social roles of the deceased to be surrendered to family members or the wider community, creating the potential of social mobility. Death also functions to control an ever increasing population, whilst its fear induces a greater level of social control and conformity (Kearl, ND). An increased awareness of mortality can promote reflection on the values of a society. When death is experienced on a large scale, communities demonstrate a collective approach to morals and values. Social bonds are formed as they attempt to cope with tragic circumstances and are united in grief (Howarth, 2007, p112). Tragedies and natural disasters that lead to mass death receive extensive global media coverage. Televised news reports provide visual access to scenes such as the gunfire during the Gulf War and the terrorist attacks on the World Trade Center. Despite the morbid aspect of death, television shows such as ER, Six Feet Under and House, depict scenes of death and dying that have become a part of popular culture. Film productions incorporating death as the underlying theme are presented across a variety of genres such as westerns, horrors and comedy. References to death do not escape the music industry, expressly within the lyrics of rap and heavy metal songs. The description of violent acts, coupled with the murders of well-known musicians within the rap culture, no doubt contribute to the dark and morbid image of death (Durkin, 2003, p44). Sensationalising media reports on the deaths of public figures and celebrities heighten the curiosity of the public and instigate outpouring display s of grief. The term dark tourism outlined by Marchant and Middleton (2007, p2) highlights the increasing phenomenon of visiting scenes of tragic death like the Nazi concentration camps and Ground Zero. It suggests that such behaviour may not simply occur out of grief and sympathy, rather, curiosity and a desire to connect with the event. Fundamentally, the suggestion is that society may be more open to face death than deny or hide from it. Contemporary western societies have been described by some sociologists as death denying, a result of the medicalisation of death. The dynamics of society have become focused on finding cures for illness, disease and the prevention of death wherever possible. Advancements within the medical and pharmaceutical fields have made significant progress in prolonging life. However, the involvement of such specialised medical technology is often limited to clinical environments. Arguably, this contributes to social isolation of the sick. The invisibility of death not only shields the death process, it protects the family members and social groups within society. If medical technologies and tools were not utilised in the management of death, it may be deemed as a capitalist attempt to limit costs within healthcare provision. Many social scientists argue that medicalisation has, in fact, enabled a degree of acceptance towards death. They maintain that the active scientific approach to healthca re increases the acceptance of death when it is beyond the control of science (Zimmerman and Rodin, 2004, p125). Scientific analysis and discoveries have provided western societies with a greater awareness of environmental risks. Natural disasters, often referred to as Acts of God, may not be controlled by science; however, modern technology has increased the accuracy of predicting such events (Howarth, 2007, p77). Whilst, prediction can facilitate a greater level of preparation and reduce the risk of death, it is essentially beyond all control. The nature of death can itself be shaped by society in relation to the cultural, social and economic environment. Durkheims exploration of societal influence on death was examined during his suicide study (Appendix 1). His investigation highlighted the correlation between economic instability during periods of both depression and prosperity and an increase in suicide rates. He maintained that societal forces were of greater influence than an individuals state of mind. The conclusions of Durkheims study were based on official statistics, therefore, it is reasonable to question their true reflection of society (Giddens, 2009, pp16-17). However, his argument that death is a social problem is plausible. It is societys response to death that is reflected in the unique rituals and symbolic meanings established to provide a coping mechanism for death and dying (Howarth, 2007, p15). The high rate of suicide among young males is one of the more significant statistics in modern society. The general perception of the male as the provider may cause increased pressure to compete successfully for social and economic resources. Failure to meet such expectations can make suicide seem like a viable solution to the problem. The pressure to maintain the masculine role and the reluctance to seek assistance is instrumental to the male approach when faced with death and grief (Howarth, 2007, pp64-65). Grief is considered by some social scientists as a universal reaction to the loss of human life. Yet, the subjective nature and extent of grief can vary between culture, social class and gender. During the late 19th century, unlike men, middle class women were encouraged to grieve openly as greater emphasis was placed on the caring and sympathetic disposition of their role. Functionalists, in their perception of the natural division of gender roles, would argue that exhibitions of male grief are a sign weakness and damaging to the masculine role (Howarth, 2007, pp223-231). Prior to medical advancements many women, particularly in the working class, died during childbirth. Husbands often remarried swiftly after the death of their spouse to re-establish the female role of housewife and mother. In modern day society, there have been numerous studies that indicate higher levels of mortality occur within close proximity of the death of a spouse. Objective analysis of these circumstances may identify other contributing factors that have a causal link such as; lack of appetite, a change in lifestyle and the increased emotional and financial stress that accompanies death and loss (Gross and Kinnison, 2007, p372). As mourning has become less of a public display within society, Arià ¨s (1974, p91) suggests that such discretion may influence the high rates of mortality among surviving spouses. He argues that society has become less accepting of grief, causing the bereaved to withhold emotion through fear of judgement. Grief does not always follow death, it can precede it by those facing death. Psychologist Kà ¼bler-Ross developed a framework classifying the five stages of grief; Denial, Anger, Bargaining, Depression and Acceptance, all relating to the anticipation and process of dying (Kà ¼bler-Ross, 1970, pp34-99). Whilst these stages provide an insight and explanation to the emotions experienced, generalisations should not be made concerning the grieving process. The five stage theory (Appendix 2) is to some degree a one size fits all approach and may not reflect the multi-cultural society of today. However, there is room for variation and flexibility within each stage of the Kà ¼bler-Ross framework that may be applicable to certain cultures. Gross and Kinnison (2007, pp378-379) maintain that childhood grief is also subjective to culture and socialisation, rather than a generalised stage process. They argue that children of modern society are often shielded from the realities of death, resulting from parental fear and denial of death. Feelings and emotions expressed by those surrounding them have the potential to shape the childs outlook and ability to contend with death. Kà ¼bler-Ross (1970, p6) argues that children who are present in an environment where death has occurred and are given the opportunity to talk rather than being removed from the environment, can share in the grieving and mourning process. Death then has the potential to be less feared and more accepted as a natural part of life. Nurses and medical staff involved in the care of the dying are far more exposed to all aspects of death and grief than most. Communication with dying patients and sensing the appropriate time to discuss issues of terminal illness is a fundamental, yet challenging part of the role. Consequently, many healthcare professionals utilise a form of behaviour referred to by psychologists as blocking. This enables them to avoid confrontation of such issues by changing the subject and re-directing the focus onto less pessimistic issues. Although the predominant focus of medicine is to cure, the dynamics of nursing terminally ill patients have progressed allowing greater emphasis to be placed on care. This has been motivated by the increasing growth of the hospice movement (Gross and Kinnison, 2007, pp377-378). Evolution of the hospice can be traced back to the Middle Ages when its function was to provide shelter and care for the sick, elderly, orphans and the poor. The progression of medicalisation during the 19th century, led to the establishment of new hospitals that focused on the management and cure of financially profitable illnesses, such as scurvy and leg ulcers. The chronically ill and dying were deemed as undesirable and non-profitable patients. Subsequently, medical and spiritual care was provided in sanctuaries by religious orders (Clark and Seymour, 1999, pp66-67). The 20th century witnessed the greatest change in the provision of care for the terminally ill. In 1967, St. Christophers Hospice was founded by Dame Cicely Saunders. It was the first of its kind, offering management of symptom control and care alongside clinical research. Saunders trained as a nurse, a medical social worker and eventually a physician. She was motivated to work within the care of the terminally ill as the general consensus among clinicians was that little could be offered to these patients. Her pioneering work within the hospice inspired charitable organisations to fund the construction of many more hospices. St. Christophers hospice eventually extended its services to the wider community in 1969 (St.Christophers.org, ND). The expansion of community based care led to an increase in funding from charitable organisations for the provision of specialist cancer nurses. As the hospice movement gathered momentum, there was an alteration in the terminology of this division of care, from terminal to palliative care. Distancing the association of terminal with imminent death aimed to address the misconception that patients qualifying for palliative services were at the end stages of life. Although hospices were initially reliant on charitable funds, the elevating costs of clinical treatments and increased life expectancy forced many to apply for NHS state funding. The involvement of the NHS not only induced financial support but also an element of regulation (Clark and Seymour, 1999, pp74-78). The influence of government funding within hospices has generated concern among some sociologists, who fear the hospice movement is in danger of losing sight of its original vision. The focus on professionalism and qualit y audits has led to comparisons of hospices with large organisational institutions, guilty of routinisation (James and Field, 1992, pp1363-1375). Palliative care services are difficult to measure as the nature of the service is to manage care and symptom control rather than to cure. Palliative care focuses on the value of quality of life rather than the medical model of quantity of life (Appendix 2). Palliative care and the hospice movement have predominantly been associated with terminal diseases such as cancer, AIDS and motor neurone disease. Yet, there has been an increasing demand for services to be inclusive of other lesser known conditions (Seymour, 2007). Many organisations are now actively working towards the provision of services across a wider spectrum, through data analysis and interaction with government agencies and politicians (National Council for Palliative Care, 2012). A key issue is the limitation of available resources and funds to meet the increased demand. Support and guidance extends to the family affected by the illness, exerting further pressure on the service to adapt the delivery of care in accordance to the family structure and dynamics. Consideration of varying traditions within a multi-cultural society is fundamental to the success of the service (Becker, 2009). The demographic changes to society and increased life expectancy have intensified the expectation of services to be available for extended periods. Access to palliative care in a modern capitalist society has led to a postcode lottery. The poor of society are at greater risk of being deprived of services if they reside in damp, cold and lower quality housing, deemed an unsuitable environment for community based care (Seymour, 2007). Less affluent areas of society with a high proportion of ethnic minorities are also significantly under-represented as palliative care service users. The language barrier and lack of information is a significant issue as patients and families are not fully aware of the referral procedure. For many cultures accepting a provision of care from outside agencies removes the responsibility from the extended family (Beresford, Adshead, Croft, 2006, pp146-151). Palliative care services are not easily accessible to the homeless of society. They are often reluctant to attend appointments in an unfamiliar environment, for fear of judgment or isolation. New initiatives such as St. Mungos Palliative Care Project, aim to tackle this issue by offering support and guidance to homeless sufferers and the professionals who work alongside them (National Council for Palliative Care, 2012). St. Christophers have also collaborated with the University of Baths Centre for Death and Society, to promote services. Through the utilisation of media resources and technology they are able to extend services to non-resident patients and prevent social exclusions (Centre for Death and Society, 2012). Professor Ilora Finlay has become a modern day pioneer of the hospice movement. Her role as the first consultant in Palliative Medicine at Cardiff University and work within parliament has led to the implementation of her palliative care strategy. This strategy has facilitated the enhancement of patient-focused services across Wales. Finlay is also responsible for the establishment of distance learning courses in palliative care, achieving international recognition and contributing to the increasing number of palliative care clinicians (Finlay, 2009, pp349-351). There is a recognised need for re-investment in palliative care to develop professional skills across a wide range of services. The benefits will not only improve patients quality of life but also reduce unnecessary NHS hospital admissions and the financial cost to the economy (Association for Palliative Medicine, 2010). Arguably, there would be less expectation of society to change its attitude towards dying, if, the focus r emained on the provision of resources to prevent anxiety and facilitate a good death (Zimm